//  Truth Teller. Connector. Thinker 
//  Problem solver
//  Brings passion and leadership to every project
//  Delivers results through nurturing teams

Claire Ashman is a brand strategist and founder of Brand Reveller. With over 20 years of international experience, her career has been singularly focused on one space: building desire around experiences — from high-energy nightlife and global festivals to consumer brand activations and some of the world’s most recognisable luxury hospitality venues.

She began in the world of music and nightlife, working with brands such as Ministry of Sound and Godskitchen, before moving into large-scale cultural moments including Bestival. This foundation — where energy, audience and atmosphere are everything — continues to shape her approach today. She later held senior roles including Vice President of Global Brand Marketing at Hakkasan Group, leading brand strategy across an international portfolio including Hakkasan, Yauatcha and Ling Ling, where experience, not product, sits at the centre of value.

Claire’s work is grounded in a clear belief: in a commoditised world, experiences are the last true point of differentiation. She helps founders, investors and leadership teams define what makes their brand distinct, translating complex businesses into clear positioning, compelling narratives and commercially grounded strategies. Her focus is not just on how brands look or sound, but how they are felt — across every touchpoint, from first discovery through to the lived experience.

Known for her ability to cut through noise and bring clarity to high-stakes decisions, Claire works closely with clients at pivotal moments of growth, repositioning or investment. Her approach combines deep consumer insight with a sharp cultural lens, helping brands move with intention rather than react to trends.

Claire is a regular commentator on brand strategy, luxury and the evolving nature of modern consumer expectation. Her perspective is shaped by a career spent at the forefront of experience-led industries, giving her a distinctive point of view on what drives relevance, desire and long-term brand value