The Situation

The George & Heart, a beautifully restored Grade II listed pub with boutique rooms in the heart of Margate's Old Town, was preparing to launch following an extensive renovation. The owners needed more than marketing, they needed a joined-up digital strategy that would introduce the venue, drive footfall, generate room bookings and create lasting relationships with guests.

The Context

Working with the founders, we created an integrated digital roadmap covering brand storytelling, social media, website design, CRM and customer acquisition.

Rather than treating each channel separately, we designed a connected ecosystem where every piece of content would encourage discovery, booking and repeat visits.

What We Did

We developed the end-to-end digital strategy including:

• Brand-led social media strategy and content pillars

• Visual identity and creative direction inspired by Margate and the venue itself

• Squarespace website design and build

• Customer journey and booking experience

• Email marketing strategy and CRM set-up

• Content planning across food, rooms, local culture and events

• Recommendations for reservation technology and digital infrastructure to support future growth.

The Outcome

The result was a cohesive digital platform that gave the business everything it needed to launch confidently.

By aligning social content, website experience, email marketing and booking systems under a single strategy, the venue was equipped to build awareness, convert visitors into bookings and establish long-term customer relationships from day one.