How Luxury Labels Are Owning the Beach Club Space in Ibiza
Ibiza has always been a playground for the fashion crowd but this summer, it’s not just about who you’re wearing, it’s where you’re lying. From rooftops to sandy coves, some of the world’s most recognisable luxury brands have staked their claim on the island’s most coveted beach clubs. The result? A summer defined by designer sunbeds, monogrammed martinis and poolside pop-ups that blur the lines between hospitality, retail and immersive branding.
Here’s a closer look at the brand takeovers that are defining modern luxury in Ibiza this season.
Burberry at The Standard Ibiza: British Heritage on the Rooftop
Burberry has brought its signature check to the rooftops of Ibiza quite literally. The British fashion house has taken over UP, the rooftop bar at The Standard Ibiza, with a full brand expression: TB Summer Monogram loungers, umbrellas and a custom “Check Mate” boat anchored just offshore.
Jacquemus at Casa Jondal: South of France Meets Balearic Cool
Jacquemus has always done summer differently and their Casa Jondal collaboration might just be the most visually fluent moment in Ibiza this year. Black and yellow polka dots splashed across sun loungers, pétanque courts, curated playlists and a limited-edition capsule that oozes Côte d’Azur nostalgia.
Missoni at OKU Ibiza: Pattern, Poolside, and Prestige
OKU Ibiza has long embodied barefoot luxury and this season, it’s been given a zigzag-patterned facelift courtesy of Missoni. The brand’s iconic motifs appear on parasols, towels and loungers in sea-soaked shades of blue and turquoise, creating a dreamlike setting that feels editorial without trying too hard.
Dolce & Gabbana in Ibiza: Maximalism by the Med
If Jacquemus is the quiet luxury of the Riviera, Dolce & Gabbana brings the Sicilian drama. Their takeover at CLAP, is all bold animal prints and unapologetic branding. It’s not subtle. But then again, it’s not meant to be.
More Than a Deckchair: What This Tells Us About Modern Luxury
These brand takeovers aren’t just pretty backdrops for influencer content (although they’re certainly that too). They reflect a deeper shift: luxury brands moving beyond traditional retail into curated, experience-first environments. It’s about meeting your audience in the moment, not just in-store.
For the consumer, it’s escapism with a logo. For the brand? It’s relevance via culture, context and a very good cocktail menu.
