Moro Marrakech — The Art of Becoming a World
The design-led retreat redefining what an authentic lifestyle brand looks like.
There are discoveries that feel almost cinematic — the kind that appear just when the heat sets in, when the noise of the city peaks, and you think you’ve seen it all. Behind the Jardin Majorelle, past the blue walls, the tourists and the horse-drawn carts waiting patiently in the scorching sun, Moro emerges like a modern mirage.
Moro, Majorelle, Marrakech
It’s a concept store, café, boutique hotel and pool, all seamlessly intertwined — but more than that, it’s an atmosphere. Created by friends Mohcyn Bousfiha and Mouad Mohsine, the duo behind the acclaimed beauty brand The Moroccans, Moro distils everything that makes contemporary Marrakech so intoxicating: the tactility of local craft, the ease of modern design, and an unhurried kind of luxury that can’t be faked.
Inside, plaster walls meet brutalist lines softened by Berber textiles and low-slung furniture. The courtyard hums with the sound of water. Breakfast unfolds slowly by the pool — msemmen, honey, and the sharp sweetness of orange blossom. And just steps away, the concept store showcases their design language in full: glazed ceramics, hand-crocheted kaftans, silk kimonos printed with sketches of Marrakech, and The Moroccans’ signature line of oils, masks and perfumes.
Our favourite — Burkan — is worth the trip alone. A fragrance of burnt wood and red thyme, incense and leather, deepened with cedarwood, guaiac and amber. It’s sensual and grounded, the olfactory equivalent of late light over terracotta.
What makes Moro remarkable isn’t just the beauty of its spaces, but the coherence of its world. While many brands are still searching for how to extend authentically — how to move from product into place, from scent into space — Moro has done it instinctively. It doesn’t feel branded; it feels lived in.
That’s the true mark of a lifestyle brand today — when everything connects not through consistency, but through conviction. Moro has it in spades.
Moro Marrakech
Rue Yves Saint Laurent, Majorelle
moromarrakech.com